CULTURAL ATTRACTION IN THE BUSINESS OF AMERICAN
The strong economy of the US not only comes from the existing foundation of this country but also from the people here. American businessmen with great ideas and impressive working styles have contributed to the success of the country. Therefore, many investors in the world want to come to the US to be exposed and learn. The following article will help investors understand more about American business culture.
1. Conduct in American business culture
- Natural style, no etiquette
The United States is a country that values equality, the American people always believe that everyone has the same rights. Therefore, in American business, it is not too formal, ritual, but natural. Many American businessmen consider etiquette to be annoying and unnecessary.
- Business cards, gifts
Business cards in the US act as a form of exchanging addresses or phone numbers of partners. The exchange of business cards only plays a small role, not a basis for trust in business.
Business gifts in the United States are not culturally acceptable because they see gifts related to corruption. American businessmen consider it an act of bribery and dishonest business. If gifts were discovered, the parties involved would face American law, even going to court. This is a very positive and transparent side in American business culture.
- Entertainment in business
Business entertainment is a fairly common way to build trust and prepare for a long-term business relationship. In the US, however, business people often distinguish between business and entertainment. They often do not have the habit of organizing luxurious parties to entertain customers.
2. American working style:
- How to greet
For American businessmen, handshakes are a common way of greeting. They often use both hands and clasp their hands to show friendliness, enthusiasm as well as to show confidence. Americans also rarely touch when greeting, unless close to each other or have special feelings.







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